I.f. by It Figures! 2010 Swimwear, Swimsuits and Bikinis

I.f. by It Figures! is desinged for the contemporary missy who seeks the balance between style and coverage. I.f. is desinged with the same fitting techniques as It Figures! It has been nearly twenty years since Patricia Byrnes Kane invented the figure type system and revolutionized the way swimwear is purchased. All It Figures! swimsuits are based upon this effective system and are designed to relieve the frustration that most women experience when trying to find a swimsuit to fit their particular figure. The It Figures! design team conducted extensive interviews and research with women of all shapes and sizes that resulted in seven special fit categories that address the specific needs of each common figure type. It Figures! also maintains its commitment to helping women by donating a portion of that sales price of every suit to Sloan-Kettering Memorial Cancer Center to fund advanced research in the fight against ovarian cancer.