Asha Couture

Asha DeMarco introduces her ASHA COUTURE line. The designer, whose signature "Dr. NO" belted bikinis captured the industry's attention when they were featured in the classic Sports Illustrated swimsuit issue three years in a row, now creates a new color trend in swimwear - a rich, earthy palette of flattering neutral tones with a subtle hint of color accents. Elegant European fabrics, luxurious embellishments and a philosophy of "sexy without being too revealing," are designed to appeal to an upscale woman who wants to be noticed but feel comfortable at the same time. And it is not just the look, but Asha's attention to detail and construction that is unrivaled in the industry.